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DESCRIPTION

Amazon’s Talent Acquisition (ATA) Centralized Employer Brand Marketing team is looking for a seasoned Marketing Analyst to support measuring the effectiveness of marketing campaigns and strategies to drive brand awareness and “Create Good Job” perception to drive “Earth’s Best Employer”.

The Marketing Analyst will support the development of centralized marketing strategies across ATA and support cross-functional teams to analyze the metrics produced from the strategies. You are a passionate analytics person with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to rigorously assess marketing effectiveness and prepare reports based on internal and external metrics. You think big, but also execute rapidly.


Key job responsibilities
• Maintain robust data pipelines to ensure accurate and timely data flow that supports critical business functions
• Perform quality assurance checks to validate the integrity of data and troubleshoot any issues in data pipelines
• Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions
• Customize dashboard views for various lines of business and central campaigns, ensuring they are tailored to meet specific needs
• Analyze and share data with vendors to improve quality of reporting and accuracy of investments
• Conduct in-depth analysis to derive actionable insights from complex data sets, contributing to strategy development and business planning
• Support Media planning cycle by providing insights into historical performance and build predictive models to measure future campaign ROI and evaluate efficacy
• Work closely with other teams and stakeholders to gather requirements and deliver solutions

A day in the life
Our team communicates who we are as an employer – what it’s like to be an Amazonian, why we love innovating on behalf of customers and why people should join us. Our employer brand has been guided by our Leadership Principles, our values, and most of all our people. Our job is to bring that to life.

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Inclusive Team Culture
Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Hybrid Work
We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model at one of our Amazon Corporate offices located in Arlington, VA; Nashville, TN; New York City, NY; or Seattle, WA.