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Creative Content Strategist, A+ Brand Marketing Content
Amazon
Marketing & Communications
New York, NY, USA · Seattle, WA, USA · United States · Arizona, USA · Seattle, WA, USA
Posted on Sep 25, 2024
DESCRIPTION
Do you want to join an innovative team and help reshape Amazon’s value proposition for Brands? Are you passionate about helping brands stand out with their compelling value proposition, delight Customers with engaging shopping experiences, and build long term relationships?
Amazon A+ Content helps Selling Partners succeed in the Amazon Store with immersive, visually stunning content experiences intended to showcase their brand story and additional product feature information that can help Customers make informed purchase decisions. We are a global program with a scaled portfolio of feature functionality, and we continuously work to implement intuitive user experiences intended to help Selling Partners deliver the best possible CX, while also striving for operational excellence. We are looking for a customer obsessed Creative Content Strategist to join our team to help shape our long-term creative strategy for A+ brand marketing content across the shopping journey.
We are looking for someone with broad experience in ecommerce brand marketing, strong creative and business acumen, who takes ownership of their work, and is focused on customer needs. The successful candidate will have an ability to make data-driven conclusions and will be comfortable with ambiguity while working in a fast-paced dynamic environment. The candidate will need to be a collaborator who can work with internal (e.g. UX designers/ researchers, Product Managers, and Data Engineers) and external (e.g. creative agencies, brand marketers) to define and implement a creative strategy that will yield benefits to Amazon customers around the world. They will also need to be able communicate crisply to senior management. The ideal candidate is passionate about brand marketing and has experience working at creative agencies specializing in brand content.
In this role you will,
- Partner with UX designers, product managers, engineers, and data scientists to define the long-term content strategy for A+ brand marketing content
- Dive deep into data to understand which content formats resonate most with customers and identify opportunities to improve and refine the portfolio of creative formats offered to brands
- Contribute to the design and development of creative formats that align with our goals to enhance brand curated shopping experience across the user journey
- Conduct market research and analysis to learn about trends, competitive landscape, and shopper preferences across e-commerce and social media channels
- Conduct A/B testing of content strategies and formats with data, product, and research teams, and leverage insights to refine content strategies and introduce innovative approaches to shopping experiences
- Develop training material and best practices guides for brands to develop best in class brand marketing content
- Establish and manage relationships with other CX teams to align on a cohesive brand shopping experience across Amazon Stores WW
- Own and execute on the internal stakeholder strategy for upcoming program changes
- Demonstrate strong bias for action; ability to juggle multiple priorities and effectively deliver in a fast-paced, dynamic environment
BASIC QUALIFICATIONS
- 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Strong written and verbal communication skills, with the ability to translate complex concepts into easy-to-understand content
- Proven track record of working cross-functionally and collaborating with diverse teams
- Bachelor's degree
PREFERRED QUALIFICATIONS
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.