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DESCRIPTION

As an Enterprise Marketing Program Manager, you will play a crucial role in shaping and managing our marketing operations and processes to ensure we maintain an effective rhythm of the business. This will include establishing aligned marketing goals, ensuring accurate result measurement, organizing regular business review meetings, and analyzing reports/dashboards to surface insight on how best to optimize marketing campaigns and lead generation activities. In this role, you will work closely across global and field marketing teams to continuously improve processes, drive execution excellence, optimize marketing results, and support strategic planning and business rhythms. You will serve as a strategic partner to cross-functional teams, including field marketing, sales, lead management, and global marketing operations to surface marketing insight and ensure these insights are effectively implemented into outbound marketing campaigns. We need a strategic data-driven professional who can influence programs, and drive alignment to ensure teams make informed strategic decisions. You will play a pivotal role in enhancing the performance of Global Enterprise Marketing teams by managing our strategy and planning cadence, reporting and business rhythms, standard operating procedures, alignment and integration with sales, and overall program and processes to increase team productivity, return on investment, and execution quality

Key job responsibilities
• Responsible for designing, building, executing, analyzing, tracking, and continuously improving marketing review processes and driving operational excellence within the Enterprise marketing team.
• Identify and implement comprehensive Marketing goals and key performance indicators (KPIs) to measure success and drive continuous improvement
• Use external customer and market research, internal data, and models to create, compare, and predict trends, identify issues, and forecast gaps in strategy and future goal attainment
• Facilitate regular cadence of meetings to monitor project progress, ensure adherence to timelines, and drive goal achievement
• Proactively identify and escalate issues to leadership, providing regular progress updates and actionable recommendations
• Align with Marketing reporting and analysis teams, writing business requirements documentation to ensure effective measurement of multi-channel marketing campaigns across various tools, teams, lead generation processes. Provide ad hoc reporting and data analysis in response to management requests
• Lead annual planning as well as monthly and quarterly business review cycles, ensuring good communication and organization across the team, as well as taking the lead to write the business reviews and annual plans.
• Collaborate with digital marketing, marketing automation, and sales productivity teams to ensure data quality and cleanliness within various tools such as SFDC, Marketo, Uberflip, Salesforce.com ensuring accurate and up-to-date information.
• Create and maintain documentation for processes, workflows, system configurations, and processes, while driving continuous improvement within the dynamic AWS ecosystem
• Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement
• Build a tracking and reporting structure for managing the team’s annual budget and periodically report out on operational spend against forecast to ensure there are no overages or underspending



About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

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