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DESCRIPTION

The newly created North American Stores (NAS) Marketing & Creative team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside cutting edge tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team.

NAS Marketing is seeking a Senior Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive sales and innovation across paid media campaigns for North America Stores (NAS). You will be responsible for developing and executing campaigns for cross-category programs, brand launches and seasonal events. As a leader in the team, you will be expected to influence across the organization, partnering with our Tech and Central Automated Marketing teams to influence the testing roadmap across audience, creative and personalized content.


Key job responsibilities
Key job responsibilities
• Develop strategies for Social and Display Ad campaigns
• Establish goals and KPIs
• Partner with stakeholder teams and creative in developing and optimizing content
• Own an experimentation roadmap
• Track campaign performance and work with partner teams to make necessary adjustments
• Report on performance and insights, influencing future campaigns