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DESCRIPTION

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Industry analysts are crucial influencers and we’re seeking a senior analyst relations (AR) expert to join the AR team for this important, visible function. The ideal candidate has a proven track-record of demonstrating successful AR program development, management, and execution – ideally in the advertising space. You are able to quickly grasp technical topics, craft strategic analyst engagement plans, collaborate and influence cross-functionally, and oversee daily operations. You will go deep on our solutions and offer a perspective on the stories we should tell, when and how we should tell them, and to whom. You should be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.

You’ll be part of a global product marketing team, reporting to the Head of Analyst Relations and partnering with marketing, product, PR, and teams across the business



Key job responsibilities
- Drive and execute an AR program in partnership with the Head of AR to influence, educate, and secure advocacy for key product areas
- Develop and maintain strong, collaborative relationships with industry analysts
- Proactively and reactively engage industry analysts to secure positive coverage and commentary for Amazons Advertising, including in influential evaluations, Forrester Wave reports, and other key research.
- Partner closely with marketing, product, brand, and leadership to align on key messaging, positioning, and strategic priorities for analyst engagements
- Proactively identify opportunities to leverage analyst relationships and insights to inform product roadmaps, positioning, marketing campaigns, go-to-market activities and other strategic initiatives
- Oversee and execute ongoing AR program activities such as analyst briefings, inquiries, reporting, and other core tactics
- Prioritize and manage incoming requests for information, research reviews, customer references, event speakers, and research