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DESCRIPTION

Each year, hundreds of thousands of businesses, from multinational brands to local small businesses, start selling on Amazon. Seller Success Programs exists to recruit, develop, and ensure these sellers achieve success quickly.

This role is an opportunity to help independent sellers thrive, improve customer experience, and be part of the flywheel at Amazon’s core. If you are customer-obsessed, data-driven, and marketing-minded, join us!

As a leader on our Seller Marketing & Design team, the Sr. Marketing Analytics Manager will:
- Build, improve, and evolve analytics systems to measure marketing impact and identify future opportunities and goals.
- Define problem statements, build dashboards and reports, develop attribution frameworks, run experiments, and build customer segments.
- Raise the bar on analysis and instrumentation throughout the funnel—from initial acquisition to lifecycle marketing and lifetime value.
- Collaborate across data science, finance, engineering, and product teams.

The ideal candidate is an expert in analytics tools, knowledgeable in marketing attribution methods and models, with some data science experience. We're looking for a strong track record of generating data-driven insights to guide marketing spend and deliver measurable results. The candidate should also model best practices in analytics, focusing on long-term scalability, and mentor others to do the same.

Key job responsibilities
• Provide regular digital channel performance recaps with metrics and insights.
• Build dashboards and self-service tools for marketers.
• Develop hypotheses, measurement frameworks, and experiments to enhance optimize marketing impact.
• Solve complex problems with innovative analytics solutions.
• Apply complex transformations within spreadsheets, SQL, etc., to generate recommendations.
• Analyze inputs from industry trends, customer needs, market research, and media insights.
• Measure and evaluate how marketing initiatives impact the customer experience and business outcomes.
• Extract insights to inform campaign, product, and feature development.
• Promote best practices in business analysis, SQL techniques, visualization, and insights generation.
• Mentor and develop junior analysts and marketers.

About the team
Seller Success Programs is part of the Selling Partner Services organization. Approximately 60% of all Amazon sales are from independent sellers. Their growth and success plays a major part in Amazon's legendary customer experience.

Our vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell with Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success.