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Sr. Market Research Manager, Seller Success Programs
Amazon
Sales & Business Development
New York, NY, USA
Posted on Aug 6, 2024
DESCRIPTION
Independent sellers generate approximately 60% of sales in Amazon stores, and each year we spend billions of dollars to improve their experience with services, programs, and tools designed to make running an online business a profitable, sustainable enterprise for sellers of all sizes—from multi-national brands to small businesses down the street.
The ecommerce landscape is always evolving, however, and we're looking for a Sr. Market Research Manager to lead primary research in order to gather data that will help us attract and serve the next generation of Amazon sellers.
The ideal candidate is a proactive self-starter who builds trust quickly. This person is full of hypotheses to test, curious about cutting-edge ecommerce trends, and an engaging communicator capable of translating hard research into inspiring insight.
This role is a figurehead of the research discipline within our organizing, presenting to the most senior leaders and educating cross-functional teams. The measure of success in this role will be the velocity, quality, and clarity of research, that doesn't end in a report but rather a tangible, positive impact on our business and in the lives of sellers.
Key job responsibilities
- Build a research roadmap to generate insights and data (quant and qual) about ecommerce trends, seller barriers, emerging brands, and other related topics.
- Develop a continuous discovery program to generate customer insights and market analysis on a regular cadence.
- Create targetable customer segments and archetypes to drive strategic seller recruitment and go-to-market campaigns.
- Partner with cross-functional stakeholders (e.g., UX design, content, experimentation, sales, analytics) to integrate market research with usability testing, business reporting, and other customer touchpoints.
- Present research in the form of cogent topline reports—written and visual—to help executive leadership better understand the present context of our business, look around corners to see opportunities and risks, and inspire new ideas for innovation.
- Assimilate data and home in on key insights to generate high-impact business recommendations.
About the team
Seller Success Programs is part of the Selling Partner Services organization. Our vision is to ensure all business owners and aspiring entrepreneurs are aware of the opportunity to sell with Amazon, to enable them to launch through self-service registration, and to help them discover their personalized path to success.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.