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Sr. Partner Marketing Manager, Veeqo

Amazon

Amazon

Marketing & Communications
Austin, TX, USA · Arlington, VA, USA · United States · Texas, USA · Virginia, USA
Posted on Jul 22, 2024

DESCRIPTION

Are you excited about defining the events and partner marketing strategy at a fast-growth subsidiary within Amazon? Can you work across multiple stakeholders to drive consensus and deliver results? Are you a data-driven marketer who uses data to connect with audiences? If yes, join Veeqo and help Sellers learn more about our innovative shipping and inventory software.

*The Team*
Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon’s recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to use our product. We’re a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate well and like to move fast.

*The Role*
Our Marketing team is seeking an exceptional Sr. Partner Marketing Manager to own partner marketing programs focused on seller engagement events and internal sales team enablement. You will own relationships with stakeholders and business partners through which you will build highly curated events that enable our marketing strategies and sales teams. You will have to simultaneously evaluate the opportunity size across multiple events/regions and move fast after identifying your preferred strategy to launch. You will also act as the single-threaded owner for building partner-focused go-to-market plans with internal sales and business development teams. This is a highly cross-functional role that requires close partnerships with leaders from sales, partnerships, finance, and legal. This role requires a programmatic marketer who enjoys working with multiple stakeholders and can ruthlessly prioritize to keep us moving forward. This person will have strong leadership visibility and will have to regularly engage senior leaders in the organization.

The right candidate is comfortable with ambiguity, has a passion for using data to tell user stories, and knows how to cascade results to senior leadership. They have demonstrated they can convert user insights into effective in-person and digital marketing experiences, preferably in a technology business. They'll be comfortable moving fast, with a testing first mindset.



Key job responsibilities
- Owning and managing all elements of an event from conception to measurement, including but not limited to: strategy, project management, vendor negotiation and management, production, event registration, data gathering/reporting, evaluations, speaker engagement, cross-functional partnering
- Partner with sales and partnerships teams to build, test, and optimize partner marketing programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
- Strong programmatic rigor with an ability to work backwards from key dates to manage and deliver complex and highly visible projects
- Evaluate the opportunity size available across seller events/regions and clearly communicate the rationale for any preferred prioritization across opportunities
- Collaborate effectively across multiple stakeholder teams—including sales, partnerships, finance, legal—to achieve business goals

BASIC QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- 5+ years of developing and managing events marketing programs
- 5+ years of developing external-facing go-to-market plans in tandem with sales and business development teams
- Experience communicating results to senior leadership
- Experience driving direction and alignment with large cross-functional teams and external partners
- Proficiency in Excel (data manipulation, charts, and pivot tables)

PREFERRED QUALIFICATIONS

- MBA
- Experience executing scaled marketing campaigns through email or social media
- Experience in a business-to-business (B2B) environment, high-tech products/services
- Familiarity with SQL

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.