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Sr. Product Marketing Manager, Social Marketing
Amazon
This job is no longer accepting applications
See open jobs at Amazon.See open jobs similar to "Sr. Product Marketing Manager, Social Marketing" WCT-FCT.Marketing & Communications, Product
Seattle, WA, USA
Posted on Jul 22, 2024
DESCRIPTION
Do you have a passion for social media marketing? Do you have experience driving value using paid advertising? Amazon’s Global Social Marketing Organization is looking for a seasoned marketer to join our team to help build our growing social media advertising programs.
The Social Marketing team is focused on leveraging all viable social media advertising apps to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies, execute well-structured tests, roll out successful campaigns, and optimize performance over time against a clear set of performance goals.
The Sr. Marketing Manager in this role will be responsible to building social marketing strategy on growth social media apps like YouTube, Snapchat, and Reddit. The primary objectives are to generate revenue and create a marketing strategy to scale these channels.
The person in this role would be working directly with external social media app stakeholders to build new advertising products to scale Amazon's presence. They will launch experiments and manage performance using systems like Tableau. They would also craft a go to market plan for these channels, and gain alignment from senior leadership. To be successful in this role, you will need to have experience in digital marketing, A/B testing, and excel in looking at data and making recommendations. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast paced environment
Key job responsibilities
- Create the go to market strategy for emerging social media apps (like Reddit, YouTube, or Snap)
- Work cross-functionally with engineering to develop new automated programs from end to end
- Define experiment learning agendas and optimize campaign set ups to drive meaningful insights
- Define the metrics and processes needed to standardize the management of advertising campaigns
- Work directly with social networks to launch new product betas and explore marketing potential
- Design and carry out well-structured experiments (including tracking, measuring, and reporting)
- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor's degree
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Excellent awareness of emerging Social Media Platforms including attribution, execution, and analysis.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
This job is no longer accepting applications
See open jobs at Amazon.See open jobs similar to "Sr. Product Marketing Manager, Social Marketing" WCT-FCT.