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Economist III, CMO

Amazon

Amazon

Marketing & Communications
Irvine, CA, USA
Posted on Friday, July 5, 2024

DESCRIPTION

Do you have a passion for diving deep to uncover key insights that drive critical business decisions? If yes, the Campaigns Measurement and Optimization (CMO) team is looking for talented individuals with your enthusiasm and skills to work as part of the team. We are looking for a Senior economist with marketing measurement, experimentation and causal inference background, who is curious, driven, and passionate about marketing insights and analytics.


The Customer Behavior Analytics (CBA) organization owns Amazon’s insights pipeline, from data collection to deep analytics. We aspire to be the place where Amazon teams come for answers, a trusted source for data and insights that empower our systems and business leaders to make better decisions. Our outputs shape Amazon product and marketing teams’ decisions and thus how Amazon customers see, use, and value their experience. CMO’s mission is to make Amazon’s marketing the most measurably effective in the world. Our long-term objective is to measure the incremental impact of all Amazon’s marketing investments on consumer perceptions, actions, and sales. This requires measuring Amazon’s marketing comparably and consistently across channels, business teams and countries using a comprehensive approach that integrates all Paid, Owned and Earned marketing activity. As the experts on marketing performance, we will lead the Amazon worldwide marketing community by providing critical cross-country insights that can power marketing best practices and tenets globally.

In this role, you will be a technical leader to design and run Randomized Control Trials and large-scale online experiments to measure the performance of Amazon's marketing cross all marketing channels, geographies and businesses. You will lead scientists and engineers to develop both experimental and observational models to understand customer behavior and how customers respond to Amazon’s advertisement. You will drive innovation to combine experiment results with observational model outputs to build more accurate marketing measurement solutions. You will lead strategic measurement science initiatives in CMO and across various marketing teams, scaling experimentation and development and deployment of the measurement science models, real-time inference, and cross-channel orchestration.


As a successful economist, you are an analytical problem solver who enjoys diving into data, leads problem solving, guides development of new frameworks, writes code, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You are an expert in causal inference and experiment design, preferably has experience leveraging experimental model to calibrate observational model. You are a hands-on innovator who can contribute to advancing Marketing measurement technology in a B2C and B2B environment, and push the limits on what’s scientifically possible with a razor sharp focus on measurable customer and business impact. You will coach and guide scientists in the team to grow the team’s talent and scale the impact of your work. You will also communicate verbally and in writing to business customers and leadership team with various levels of technical knowledge, educating them about our systems, as well as sharing insights and recommendations

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA | Sunnyvale, CA, USA | Irvine, CA, USA

BASIC QUALIFICATIONS

- PhD in economics or equivalent

PREFERRED QUALIFICATIONS

- Experience in econometrics (e.g., program evaluation, forecasting, time series, panel data, or high dimensional problems), economic theory, and quantitative methods
- Experience in industry, consulting, government or academic research
- Experience in building statistical models using R, Python, STATA, or a related software

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $143,300/year in our lowest geographic market up to $247,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.