Japan Field Marketing Professional for Confluent

IBM
IBM

Marketing & Communications

Tokyo, Japan

Posted on Aug 17, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

As a Field Marketing Professional for Technology, you will combine deep knowledge of clients, their buying behaviors, and market trends to drive business outcomes. You will lead the orchestration and effective landing of marketing campaigns, collaborating with technology sales and customer success managers to accelerate growth.

Your primary responsibilities will include:

• Lead Campaign Orchestration: Lead the design and execution of marketing campaigns to meet business outcomes, providing feedback to product marketing and demand strategists for ongoing improvement.

• Collaborate with Sales: Participate in sales cadence meetings to analyze pipeline gaps, identify root causes, define corrective actions, and scout opportunities.

• Support Route-to-Market Design: Contribute to the design and enablement of route-to-market strategies, with emphasis on emerging growth areas.

• Co-own Marketing Initiatives: Co-own marketing-led initiatives with business unit leaders, driving growth and revenue expansion.

• Contribute to RLM Planning: Participate in RLM planning and event execution, including seller enablement and post-event follow-up actions.

Required education
None
Preferred education
Bachelor's Degree
Required technical and professional expertise

• Client Buying Behavior Knowledge: Experience with analyzing client buying behaviors, understanding how they are influenced, and identifying channels to reach them.

• Market Product Expertise: Experience in understanding priority market products and lead offerings, including how they uniquely solve client needs and differentiate from competitors.

• Campaign Orchestration Skills: Experience with designing and executing marketing campaigns to meet business outcomes, including providing feedback for ongoing improvement.

• Sales Collaboration Expertise: Experience participating in sales cadence meetings to analyze pipeline gaps, identify root causes, and define corrective actions.

• Route-to-Market Design Knowledge: Experience contributing to the design and enablement of route-to-market strategies, with emphasis on emerging growth areas.

Preferred technical and professional experience

• Data Analysis Expertise: Experience with leveraging data and account insights to inform marketing strategies and accelerate growth.

• Event Execution Knowledge: Experience contributing to event execution, including seller enablement and post-event follow-up actions.

• Emerging Growth Area Expertise: Experience supporting route-to-market design and enablement, with emphasis on emerging growth areas.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

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