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Description

Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.

As a Product Marketing Manager working on Value Marketing, you will be responsible for the execution and optimization of EU5 campaigns to help increase Amazon Business spend value perception (e.g. deals, quantity discounts). You will partner with several teams including Marketing and Operations to deliver campaigns across outbound, organic and paid marketing channels (e.g. email, display ads) and onsite campaigns and experiences on Amazon Business to support improving value perception.

To be successful in this role, you will work seamlessly with stakeholders across Marketing, Operations, and Tech teams in multiple geographic regions to execute campaigns and optimize through scale and continuous experimentation. The ideal candidate has experience in online merchandising, digital marketing, paid media, and project management, with a proven track record of delivering results at scale across cross-functional teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment within a dynamic, growing team. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.


Key job responsibilities
• Deliver multi-channel marketing campaigns to highlight AB's pricing benefits for Enterprise and Small to Medium Business customers that help increase Amazon Business value perception
• Track campaign results, progress towards goals, and implement optimization ideas
• Create clear, concise documentation for initiative performance and status reporting
• Collaborate with cross-functional teams to ensure alignment on marketing objectives and execution
• Identify and implement process and reporting improvements leveraging AI tools and Business Operations partners
• Plan and execute content testing, A/B experiments to improve campaign performance and drives incremental top line results
• Create content messaging framework on savings claims and savings promise for customer facing content
• Partner with Marketing Tech to influence roadmap and build towards CX that improves customers' discoverability of AB pricing programs