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Description

Amazon Music is seeking an experienced Artist Marketing Manager to join our Japan team. In this role, you will serve as the strategic marketing lead in partnership with Artist & Label Relations (AR/LR) managers. You will translate artist, label, and editorial strategies into integrated marketing campaigns — working across creative, media, and production teams to drive measurable impact on stream growth, media value, and customer growth.

Key job responsibilities
Campaign Strategy & Planning
- Develop comprehensive marketing campaign strategies based on briefs from AR/LR managers, managing budgets efficiently to ensure optimal allocation across creative, production, and media
- Lead campaign planning sessions with internal partners and cross-functional teams to align on objectives, creative direction, and success metrics
- Design and manage multiple concurrent campaigns across artist marketing and content marketing, driving measurable impact on stream growth, media value, and customer growth

Cross-Functional Collaboration & Execution
- Partner with creative teams to develop compelling campaign concepts and content that resonate with target audiences, identifying opportunities for cost optimization without compromising quality
- Serve as the primary point of contact between AR/LR, Programming, and internal/external marketing support functions to optimize campaign reach across owned, earned, and paid channels
- Interface with product and analytics teams to leverage platform capabilities, track spending, and provide regular budget and performance updates to stakeholders

Performance & Optimization
- Define campaign KPIs and success metrics across stream growth, media value, and customer growth; monitor performance and provide actionable insights for optimization
- Conduct post-campaign analysis and stay current on music industry trends, competitive landscape, and emerging marketing channels

A day in the life
On a typical day, you'll start by syncing with your AR/LR partner to align on an upcoming campaign brief — whether it's a new album launch or a seasonal editorial franchise. You'll spend time reviewing creative concepts with the creative team, providing feedback that balances the artist's vision with Amazon Music's brand and business goals. Mid-day might involve a cross-functional check-in with media, product, and analytics teams to review campaign performance and adjust targeting or spend. You'll close the day drafting a post-campaign report or preparing a planning deck for an upcoming pitch. No two days are the same — you'll be context-switching between strategic planning and hands-on execution, always with an eye on measurable impact.

About the team
The Amazon Music Marketing team in Japan is a dynamic, cross-functional group passionate about connecting fans with the music they love. We sit at the intersection of music culture, technology, and storytelling — partnering closely with Artist & Label Relations, Programming, Creative, and Product teams to bring campaigns to life. We move fast, think big, and hold ourselves to a high bar for both creativity and business impact. If you're energized by the challenge of building something meaningful in a competitive market, and you care deeply about music and the artists who make it, this is the team for you.