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DESCRIPTION

The Amazon Brazil 3P team is looking for a customer obsessed, creative and data-driven marketer to lead marketing initiatives. The selected candidate will play a significant role in driving sales and creating a best-in-class customer experience by owning on-site merchandising with additional responsibilities in optimizing traffic (Search, Outbound). This candidate will support activities of products/categories launches and promotional events.

The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.


The successful Marketing Manager must be able to:
- Roll up the sleeves and execute the day-to-day campaigns to drive product and category discoverability;
- Dive deep into performance and qualitative metrics to extract key insights for the business improvement;
- Propose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimization;
- Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development; and
- Blend of analytical skills and keen attention to details that leads to the high standard deliveries

Key job responsibilities
- Own all on-site campaigns for 3P categories
- Develop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunities
- Partner across internal teams to develop and implement optimal customer experiences
- Work with cross-functional teams on launch products and categories, calendaring and execution planning.
- Conduct regular quality control of our website by drawing on quantitative results.
- Continuously observe industry trends and refresh the website to reflect such trends.
- Build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
- Create experiment frameworks, analyzing results, and structuring scalable campaigns through AB Testing.